Name: Andrea Henry
Occupation: Intellectual Property Lawyer & Coach

Andrea was frustrated with her inability to dictate who she worked with, leading to a mix of clients that didn’t match her values or financial goals. Her inconsistent brand image was holding her back from forming aligned partnerships and attracting the high-end clients she deserved.

Initial Challenges:

• Stuffy Website: Her website didn’t reflect her dynamic personality or the value she brought to her clients.
• Off-Brand Social Media: Her social media presence was inconsistent and failed to convey her professional expertise.
• Minimal Online Visibility: She had almost no visibility online, making it difficult for potential clients to find her.
• Incompatible Clientele: She was attracting clients who didn’t align with her values or financial goals.
• Lack of Aligned Partnerships: She struggled to form meaningful, aligned partnerships due to her unclear brand positioning.

⚡️ What We Did On Andrea's VIP Day:

During Andrea's VIP Day, we focused on developing her brand strategy by defining her brand identity, voice, positioning, and key pillars. This created a solid foundation for her new, cohesive image. We then executed a detailed marketing plan that amplified her visibility and promoted her services effectively, helping her attract her ideal clientele.

🙋🏾‍♀️ Continued Support:

• Social Media Training: We provided comprehensive training on effective social media engagement, boosting her visibility and aligning her online presence with her brand goals.
• VIP Brand Photoshoot: We conducted a professional photoshoot to produce high-quality images that perfectly aligned with her new brand identity.
• Visual Identity Creation: We developed a fresh visual identity, including new brand colors, logos, and an overall aesthetic that rejuvenated her brand’s appearance.

🤩 The Transformation:

• Website Revamp: We completely overhauled her website to reflect her new, dynamic brand, making it more appealing to her target clients.
• Course Launch: We successfully launched a new course that has generated over six figures in revenue to date.
• Sales Success: Andrea generated $20K in sales from her first launch after the rebrand.
• Service Pricing: With her new brand in place, she was able to increase her service pricing by five times.
• Google Visibility: We secured a spot on the first page of Google search results for her key services.
• Branded Marketing Assets: We developed a comprehensive set of branded marketing materials, ensuring consistent and professional representation across all platforms.
• Industry Leadership: Through strategic branding and marketing, Andrea is now positioned as a leader in her industry.

📌 Key Takeaway: A clear, cohesive brand strategy is crucial for attracting the right clients, commanding premium pricing, and establishing industry leadership. Andrea’s journey highlights the transformative power of a well-executed rebrand in unlocking new levels of business success and visibility.

Client Name: Eleanor
Occupation: 7-Figure Business Coach, CEO of Safi Media

The Goal:

Eleanor wanted to create buzz and generate elegant FOMO around her company. Despite delivering exceptional results for their clients, they were missing out on showcasing the behind-the-scenes work and the amazing outcomes their clients were achieving through their programs.

Client Struggle In Their Own Words: "We hired Monique to help us elevate our brand. While I felt like we were doing a lot of things well and had a strong reputation in the market, I knew that if we could get her eyes on our brand, it would be a game changer."

⚡️What We Did on her VIP Day:

During Eleanor's VIP Day, we developed a comprehensive content strategy for both her personal brand and the Safi Media business page, focusing on creating buzz, generating elegant FOMO, and highlighting the impressive results her clients were achieving. We also planned and executed a content day, complete with a detailed shot list, ensuring Eleanor received fresh, professional images for her online profiles and cover photos for reels. 

🙋🏾‍♀️Continued Support:

• Micro Content Creation: We created and delivered micro-content, including reels, reel covers, carousels, campaigns, and client leverage content, to consistently highlight the brand's impact.
• Event Content Strategy: We provided event content direction, including a "What to Capture" list, and facilitated pre-event and post-event strategies. We also conducted a curated workshop to show clients and participants how to showcase their experiences and leverage content.
• Podcast Rebrand: We rebranded Eleanor's podcast, focusing on stronger branding, connective storytelling, and integrating social proof into each episode.

🤩 The Transformation:

• Professional Imagery: Eleanor received fresh, professional images for all online profiles, enhancing her brand's visual appeal.
• Podcast Success: The podcast rebrand led to a 45% increase in monthly downloads.
• Team Empowerment: We provided a training to Eleanor’s team on incorporating stronger branding, connective storytelling, and social proof into everything they do, ensuring long-term brand consistency and impact.

📌 Key Takeaway: With a strategic approach to content and branding, even a well-established business can elevate its presence, create buzz, and significantly enhance client engagement. Eleanor’s journey shows that consistent, strategic content paired with a strong visual and storytelling framework can drive measurable growth and brand recognition.

Here's what some of my other past clients have accomplished through this game-changing experience:

✅ Built out offers and nailed down pricing.

✅ Identified their brand's sweet spot in the marketplace.

✅ Planned a brand photoshoot that turns heads.

✅ Clarified their personal brand for an online takeover.

✅ Cooked up a social media strategy that's pure magic.

✅ Crafted a killer marketing plan.

✅ Strategized an entire year of strategic moves.

And if you want to turn this into a juicy content photoshoot day? DONE! You'll leave with stunning, professional photos that upgrade your marketing assets and make your brand irresistible.

Let’s make it happen – you deserve to walk away with something concrete that pushes your brand forward.

Name: Roxanne
Occupation: Therapy Coach & Certified Clinical Supervisor | Group Practice Owner & CEO of Francis Psychotherapy |Adjunct Professor

Client Struggle: Roxanne felt burnt out and frustrated because no one recognized how great she was. She had no significant online presence, outdated photos, no website, minimal social media following, and no information about her was “Google-worthy.” These factors capped her earning potential and limited her professional growth.

⚡️What We Did On Her VIP Day:

During Roxanne’s VIP Day, we developed a clear brand strategy by defining her brand identity, voice, positioning, and key pillars, establishing a strong foundation for her personal brand. We also provided comprehensive social media training to boost her visibility and position her as a thought leader in her field. To further amplify her exposure, we implemented strategic marketing tactics and leveraged media contacts to enhance her credibility and reach.

🙋🏾‍♀️ Continued Support:

• Mindset and Sales Coaching: We worked with Roxanne on developing a positive mindset and improving her sales skills, aligning her pricing with her market positioning.
• New Visual Identity Implementation: We created and implemented a cohesive and impactful brand aesthetic, including new photos, logos, and brand assets.
• Marketing Plan Execution: We executed a strategic marketing plan to amplify her visibility, elevate her profile, and expand her speaking opportunities.

🤩 The Transformation

• Business Growth: Roxanne went from being a solopreneur to leading a corporation with a team of 5 in under 24 months.
• Revenue Increase: She achieved a 66% increase in gross revenue.
• Media Presence: Roxanne became a resident media expert on platforms like The Morning Show and earned features in the Toronto Star and other major outlets.
• Expanded Roles: She surpassed the title of psychotherapist to include roles as a coach, workshop facilitator, professor, and media expert.
• Corporate Contracts: Secured corporate training opportunities and expanded her offers, creating new revenue streams.
• Follower Growth: Her social media following grew from The growth from 200 followers to 1,330 followers is a 565% increase
• Recognition: Roxanne was named one of the 100 Black Canadian Women to Watch in 2020.

📌Key Takeaway: A strong, cohesive brand and strategic visibility are essential for breaking through industry barriers and scaling your business. Roxanne’s journey shows that with the right support, you can transform from an unknown entity into a recognized leader, achieving significant growth and industry recognition.